Company Focus

Xediton’s Business Model and Focus

Our guiding principle is to have a lean and efficient organization with open and short lines of communication leading to rapid execution

Xediton’s aim is to grow through the formation of Strategic Alliances both locally and internationally with other pharmaceutical companies, biotech and academic institutions. Xediton provides a turnkey solution to our international partners to access the Canadian marketplace in an effective and rapid manner. Our core philosophy is RAPID, FLEXIBLE & EFFECTIVE – a mantra we live by.


Our entrepreneurial spirit allows us to move and act quickly with utmost effectiveness. We are able to leverage opportunities and bring products to market effectively at optimal speed. We have a process in place that facilitates a rapid but thorough opportunity identification and evaluation for new products and opportunities.


Xediton’s business model is based on acquiring and licensing products in different therapeutic areas for the Canadian market to meet patients’ needs.

Our Sales and Marketing organization is equipped to market innovation coming from our own research or that of our partners. We have the necessary competencies to promote and communicate the attributes of our medicines and devices in an effective manner.

We operate in three main segments

Pharmaceutical Focus

In Pharmaceuticals, our focus is in the following areas:

Xediton is opportunistic and services a broad range of therapeutic areas.

Specialty care

We work with our partners to develop or market innovation in the Specialty Care area. These areas include but not limited to Oncology, Women’s Health, Haematology, Dermatology, Cancer, Anti Infectives, Urology and Diabetes.

Matured/Established Brands

We will manage and promote products that are non-promoted within big and mid size pharma because of other priorities and strategic reasons. Physicians are usually well educated on the product attributes and we will communicate with those physicians through the most cost-effective channels to maximize value.

Niche products

Xediton, because of its size and guiding principle is able to target specific segments of the customer population with products that target those niche markets.

Patented and Non-Patented Products 

Whether a product is patented or has lost exclusivity, we will formulate commercial strategies to manage the life cycle of that product. Our aim is to understand the prescribing universe, build and strengthen our company-customer relationships, customize messages for distinct customer segments in an attempt to bring awareness to our products.